New East Group, the authorized dealer for Isuzu in Saudi Arabia and a prominent importer of automotive spare parts, has officially launched its state-of-the-art service center for commercial trucks in Riyadh. This new facility marks a significant step in New East’s strategic expansion into Saudi Arabia’s commercial transport sector, demonstrating the company’s commitment to enhancing its presence in the kingdom.
Spanning 5,000 square meters and built to international standards, the new service center aims to redefine the customer service experience for commercial vehicle owners. Equipped with the latest maintenance technology and a comprehensive range of after-sales services, the facility promises to deliver exceptional care. From advanced vehicle maintenance to the availability of genuine spare parts, New East is focused on ensuring top-tier performance and reliability for every commercial vehicle.
The Riyadh center forms part of New East’s broader expansion plan, which focuses on customer satisfaction, innovation, and bolstering the company’s standing in the region. “This new facility highlights our commitment to the Saudi market and elevates the after-sales experience,” said Ahmed Juma Ahli, Group CEO of New East. “Our mission is to deliver end-to-end solutions that meet our customers’ needs, featuring authentic parts and the latest technologies.” 
The launch aligns with Saudi Vision 2030, an ambitious initiative aimed at transforming the Kingdom’s automotive industry and positioning it as a regional leader in transportation. As part of its ongoing growth, New East is also expanding its presence in Jeddah as the official distributor for Isuzu vehicles, including the MU-X and D-MAX models, in collaboration with Isuzu Motors International Operations. This partnership reflects global confidence in New East’s ability to provide solutions tailored to local markets.
Founded in 1992, New East has established itself as a leading provider of automotive spare parts for Japanese, Korean, and European vehicles. The company entered the Saudi market in 2000, continuing its pursuit of excellence and customer-focused service. Recently, in 2025, New East forged a strategic alliance with Anadolu Isuzu in Turkey, securing the exclusive rights to distribute Isuzu buses in the Kingdom.
With these new ventures, New East is set to play a pivotal role in the development of Saudi Arabia’s automotive and transportation sectors, offering innovative, luxurious, and high-performance solutions.
