Commercial stories.
Clear disclosure.

Sponsored communication should help audiences understand the commercial relationship behind the content.

Our sponsored content principles

Commercially supported material should be reasonably identifiable as sponsored content.

Relevant sponsor and partner relationships should not be intentionally concealed.

Material supplied by partners should avoid false or misleading statements.

Products, services and organisations should not be promoted through unsupported representations.

Content should suit its audience, purpose and agreed communication format.

Sponsors should provide the information, materials and permissions needed for the agreed work.

Discuss your content requirements and disclosure questions with our team before confirming a sponsored project.