Commercial Stories With Clear Disclosure.
Our Sponsored Content Policy sets out the principles we use when presenting commercially supported content, helping maintain transparency about its nature, purpose and relationship with partners.
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Commercial Content With Clear Boundaries.
Sponsored content should be identifiable, responsibly presented and consistent with the agreed purpose of the communication. Our approach focuses on clarity, transparency and responsible collaboration with commercial partners.
Clear Identification
Sponsored content should be presented in a way that makes its commercial nature reasonably clear to the audience.
Transparent Relationships
Relevant commercial relationships with sponsors or partners should not intentionally be concealed from the audience.
Accurate Information
Information supplied for sponsored communication should be accurate and should not intentionally contain deceptive or misleading claims.
Appropriate Presentation
Sponsored material should be presented professionally and in a format appropriate to its purpose, audience and agreed scope.
Responsible Claims
Commercial communication should avoid unsupported, deceptive or materially misleading representations about products, services or organisations.
Partner Responsibility
Sponsors and commercial partners are responsible for providing appropriate information, permissions and materials required for their sponsored content.
Commercial support does not remove the importance of transparency. The purpose of disclosure is to help the audience understand when content has been created or supported as part of a commercial arrangement.
Sponsored Content Should Be Clear From The Start.
Clear disclosure helps audiences understand the commercial nature of sponsored communication while giving partners a professional framework for presenting their message.
Discuss Your Content Requirements.
If you are considering sponsored content or have questions about disclosure and commercial communication, our team can discuss your requirements.
Contact The UAE Time →