BEYOND marks expansion marks our arrival into Dubai’s architectural elite with PASSO, a sculptural wonder that suggests a new degree of luxury living on Palm Jumeirah. It‘s not just another building — it‘s a strong expression of BEYOND‘s vision and will place a new standard in modern, artistic, and sustainable design. With a futuristic structure and our desire to reimagine the way spaces are engage and experienced, PASSO is meant to be a sophisticated monument of contemporary elegance.
Learn more about Palm Jumeirah and its exclusive lifestyle.
PASSO: A Sculptural Icon for BEYOND's Strategic Growth
BEYOND marks expansionPASSO is sculptural in concept, as opposed to traditional building, combining a fluidity of movement and stillness of form. This project is BEYOND’s response to the increasing desire for design-led living on Palm Jumeirah. 
The structure awakens the design thinking and philosophy BEYOND represents, entailing a transformative environment for residents and visitors where architecture integrates art. The project is articulated with a team of internationally credible architects and artists and reflects BEYOND‘s vision for creating environments that are not only visually compelling but emotionally engaging.
The project responds to the brand‘s ethos to continually challenge the paradigms of urban development and, instead, select iconic locations and make them experiential destinations. If you want to discover more modern design projects in Dubai, please check out our luxury architecture blog section.
Palm Jumeirah: Dubai’s Most Distinct Destination Receives a New Icon
BEYOND marks expansionPalm Jumeirah, home to a diverse range of luxury villas and five-star resorts, now includes PASSO as an addition that embraces — but also elevates — what is already special and unique.
The island that resembles a palm tree has been a center of upscale real estate for Dubai for more than a decade. BEYOND‘s decision to further pursue some growth here is an important sign of a company with confidence and ambition.
PASSO is situated amongst fine-dining, retail, and beachfront luxury, which allows BEYOND to position its projects in communities and neighborhoods that align with global tastes. According to Knight Frank‘s luxury market report, Palm Jumeirah regularly appears as one of the most desirable places to live around the world.
While undoubtedly leveraging that prestige, PASSO brings something authentically new: a poem of material, space, and environment.
What PASSO Represents for Luxury's Future Developments
BEYOND marks expansion. As BEYOND begins to expand, there will be a benchmark set for design-led real estate in Dubai. BEYOND isn‘t just about making buildings but about creating an immersive world expressing lifestyle, legacy, and innovation.
PASSO is introducing a lifestyle that goes beyond luxury living—it’s an architectural mindset that is aspirational, where functionality meets feeling, and every angle tells a story.
The development uses sustainable materials, smart technology, and spatial designs that prioritize a more modern, fluid way of life.
As BEYOND embarks on its expansion after its first iteration with PASSO, PASSO acts as a signal of its intent: Be disruptive, Be elevated, Be inspiring. Learn more about our future design-led developments.
Final Thoughts
BEYOND’s launch into Palm Jumeirah with PASSO is not just a milestone — it is an extraordinary progression in Dubai’s luxury real estate landscape. With artistic vision and audacious strategy, the brand validates its entry among elite high-level residential developers on the global stage.PASSO is situated amongst fine-dining, retail, and beachfront luxury, which allows BEYOND to position its projects in communities and neighborhoods that align with global tastes. According to Knight Frank‘s luxury market report, Palm Jumeirah regularly appears as one of the most desirable places to live around the world.
Interested in continuing to learn about architectural masterpieces that are taking shape in the UAE? Follow our latest updates on The UAE Time.
