New advertiser permit in UAE To regulate advertising and promote professionalism in the media industry, the UAE government is introducing a new advertiser permit in the UAE. This is an ambitious move that seeks to improve accountability in the advertising sector and raise the ethical standards of marketing practices.
After November 2025, the permit will be required for individual and corporate advertisers who are involved in advertising and promotional activities, and it is free for the first three years.
We will summarize everything you need to know about the new advertiser permit in the UAE, including who needs it, how to get it, and how long it lasts. 
Who Needs the New Advertiser Permit in UAE?
New advertiser permit in UAE The new advertiser licensing requirement in UAE will be relevant to freelancers, influencers, marketing agencies, and businesses which are providing advertising services via digital, print, or broadcast media. You will have to register for a permit whether you are launching a campaign, promoting a specific product, or even doing in influencer marketing.
The UAE Ministry of Economy has stated “all those who are engaged in ‘advertising or promotional content for commercial purposes’ will have to comply.
You can also read our full guide on how to register a digital business in the UAE to learn more about the UAE’s evolving business regulations.
Validity of the UAE Advertiser Permit and Application Process
New advertiser permit in UAE The new advertiser permit in the UAE is free for the first three years as a strategic way to facilitate widespread participation throughout the nation’s vibrant advertising industry.
When the three years is up, there will likely be a renewal fee. The UAE authorities have not yet released any further pricing schema beyond 2028, however, it is likely that the early adopters will receive better value.
How to apply:
Head to the Ministry of Economy’s site.
Create an account, and upload the necessary documents (Emirates ID, trade license, portfolio if applicable).
You can apply via the Ministry of Economy’s portal as well.
Why the New Advertiser Permit in UAE Matters for Businesses
Advertising is essential for establishing brand positioning, and the new advertiser permit in the UAE is an important part of this effort, providing both legitimacy and a guarantee of legal compliance. This guarantees only qualified and approved entities can conduct advertising or promotional campaigns, enabled by limiting misinformation, false advertising and illegitimate offers in the space.
This measure also aligns with the UAE’s strategy to become a hub for new digital media and digital innovation. It is therefore imperative for all advertising professionals operating in the UAE to comply with the new requirements.
New advertiser permit in UAE The new advertiser permit in the UAE is free for the first three years, as a helpful strategy that assist in grant participation as broadly as practicable throughout the nations affluent advertising sector.
Refer to our latest article on the UAE’s digital economy transformation to learn how this is part of a larger picture.
Key Takeaways: Be Prepared Before It’s Mandatory
The new advertiser permit in UAE becomes mandatory in three months (by November 2025).
Free for the first 3 years.
Required for freelancers, influencers, agencies, and any business promoting products or services.
Apply online via the Ministry of Economy’s portal.
Strengthens the credibility of the UAE advertising ecosystem.
Starting November 2025, this permit will be mandatory for individuals and companies involved in advertising and promotional activities. The best part? It’s absolutely free for the first three years.
Let’s explore everything you need to know about the new advertiser permit in UAE, including who needs it, how to apply, and its validity.
