The Rise of TikTok in the Crypto Space
In recent years, TikTok has become a hub for not only entertainment but also for learning about various topics, including cryptocurrency. While the platform is often associated with dance challenges and viral trends, a growing number of crypto enthusiasts and experts are using it to share insights, news, and investment tips. While many people still turn to traditional platforms for financial advice, TikTok is quickly becoming a space where both seasoned investors and newcomers to the crypto world can connect, learn, and grow their understanding of the market.
One of the standout figures in the TikTok crypto community is John Vasquez, better known as Coach JV. With his unique approach to teaching and his background as a former banker, Coach JV has amassed a large following. He’s not just another influencer shouting “buy this now” or promoting the latest trends for personal gain. Instead, he focuses on helping his audience understand the broader economic shifts and why cryptocurrencies are becoming increasingly relevant in today’s financial landscape.
Learning from Experienced Mentors
Cryptocurrency can be an intimidating space to navigate, with its complex terminology and volatile market conditions. For many, finding a reliable mentor is key to making informed investment decisions. Traditional financial advice can be overwhelming, and many people are now seeking guidance from more accessible platforms like TikTok. What makes this approach even more appealing is that some of these influencers, like Coach JV, are more experienced and level-headed compared to the usual crypto hype influencers. 
TikTok allows users to engage with individuals who offer more than just “get rich quick” schemes. Many of these voices provide insightful content that helps viewers better understand how crypto fits into the global financial system. This approach to crypto education is helping a new generation of investors approach the market with a more informed perspective.
The Power of Narrative in Crypto
One of the most valuable lessons often shared on TikTok by crypto educators is the role of narrative in shaping the market. For years, major banks and financial institutions publicly dismissed cryptocurrencies like Bitcoin, calling them risky investments, scams, or tools for money laundering. This narrative was reinforced by mainstream media, painting the crypto space as unreliable and dangerous. However, while this public messaging was pushing the prices of cryptocurrencies down, many of the world’s largest financial institutions were quietly accumulating these assets behind the scenes.
This dual narrative—publicly bashing crypto while secretly investing in it—has been a critical point of discussion for crypto mentors on TikTok. By understanding these underlying narratives, investors can recognize when the market is being manipulated by fear, uncertainty, and doubt (FUD). The lesson here is clear: just because a majority opinion is loud doesn’t mean it’s correct. In fact, often the best opportunities arise when people are looking the other way.
The Role of Celebrities in Crypto Narrative
A fascinating aspect of the narrative manipulation discussed on TikTok is how public figures, like celebrities, use distraction techniques to control the media’s attention. For instance, when high-profile individuals find themselves in uncomfortable situations, they often divert public attention elsewhere. Take Gwyneth Paltrow, for example, who used a well-timed podcast appearance to shift the media’s focus from a legal battle to her health and wellness routine.
This concept of “distraction” can also be applied to the crypto space. As major financial institutions were publicly dismissing Bitcoin, they were simultaneously amassing significant holdings in the cryptocurrency. By controlling the narrative, they not only protected their investments but also bought time to accumulate more assets while the public remained skeptical.
Understanding Fear, Uncertainty, and Doubt (FUD)
Fear, uncertainty, and doubt, often referred to as FUD, are powerful tools used to manipulate markets and influence public perception. In the crypto space, these tactics are frequently employed to drive prices down and create mass panic. By learning to identify FUD and resist being influenced by it, investors can make more rational decisions and avoid falling into the trap of emotional investing.
The key takeaway from the growing number of crypto educators on TikTok is to think critically and do your own research. Instead of reacting to market rumors and headlines, it’s important to look beyond the surface and understand the forces at play. When investors learn to see through the noise, they’re in a better position to make informed decisions that align with their long-term goals.
