ROX Motor and W Motors sign Agreement to produce NEVs in Abu Dhabi
ROX Motor, a world-renowned luxury new energy vehicle (NEV) brand, has announced a groundbreaking partnership with W Motors, the UAE leader in high-performance luxury vehicles, in an epic development for the region’s automotive industry. It was revealed at Make it in the Emirates (MIITE) in 2025 and underscores the UAE’s commitment to industrial development and sustainability.
This strategic partnership is an important achievement, as ROX Motor will start producing its high-profile machine, ROX 01, at the new W Motors production plant in Abu Dhabi. This will be the first manufacturing of ROX vehicles outside China and is a mighty swing to local NEV manufacturing in the UAE.
“This deal supports our region’s growth ambitions and is in line with the industrial goals of the UAE,” ROX Motor CEO Jarvis said. “With W Motors, we are making a future of sustainable mobility a reality in the UAE and beyond.” 
In line with the UAE’s industrial strategy and sustainability targets
This partnership plays a key role in driving national programs, including Operation 300bn, Industry 4.0, and Net Zero by 2050, which underline the nation’s commitment to positioning the UAE as a global leader in green mobility and automotive innovation.
Ralph Debbas, founder and CEO of W Motors, said, ‘We are proud to jointly produce the ROX 01 in Abu Dhabi. This collaboration enhances our advanced contract manufacturing credentials and will enable the development of a future-ready automotive ecosystem for the UAE.”
About VND Innovators tại ĐSQDLVQG Local collaborations stimulate the creation and growth of supply chains
ROX Motor is not only contributing to automobile assembly but also to local innovation. In cooperation with Enercap, the company is accelerating high-performance battery cell application development and increasing operational efficiency on a local and global level.
Moreover, ROX Motor concluded a fresh partnership with Borouge, one of the largest petrochemical companies in the world, to develop next-generation polyolefin materials for automotive interior and exterior applications together. This stuff is supposed to be stronger, lighter,, and more environmentally friendly, making it ideal for both city driving and dune romping.
These partnerships combined underline the commitment of ROX Motors to NEV innovation in the UAE, contributing to the growth of the local industrial ecosystem and support of local supply chains under the Operation 300bn initiative.
