His Highness Sheikh Dr. Sultan Bin Mohammed Al Qasimi, Ruler of Sharjah, emphasized that identity is the foundation of a strong and united society. During a telephone interview on the “Direct Line” program, Sheikh Sultan discussed the importance of preserving both tangible heritage, such as historical artifacts and buildings, and intangible heritage, including traditional music, dances, and chants. He stressed that a society without identity lacks roots and that protecting heritage is essential for the continuity of future generations.
Sheikh Sultan also clarified the meaning of the word “Al Zubarah,” which refers to the concept of “building” in Arabic, specifically stones stacked on top of one another. He urged citizens to engage positively with their homeland, maintain unity, and avoid unnecessary conflicts, especially on social media. The Ruler highlighted the significance of responsible digital engagement and warned against spreading negativity.
In his message, Sheikh Sultan underscored the importance of individual responsibility in preserving heritage, promoting national unity, and protecting the environment. He encouraged citizens to take pride in their cultural legacy and pass it down to future generations, starting with their children. 
Concluding his message, Sheikh Sultan urged the youth to contribute to society with kindness and respect, avoid bad language, and rise above online disputes. He reminded them to honor their homeland, respect the sacrifices of their ancestors, and take pride in their cultural and national duties.
